MMGY Grifco Announces Merger with Ophir PR and New Leadership Roles
Flora Beaumont - Managing Director, Operations
Claire Griffin - Partner, MMGY Global
Alexandra Delf - EVP, Managing Director
15th September 2020
Today marks an exciting time in the continued evolution of MMGY Global. We are pleased to announce the merger of leading UK luxury travel and lifestyle PR agencies MMGY Grifco and MMGY Ophir. The agencies, which were both founded by industry leader Claire Griffin, will combine to run as MMGY Grifco in London.
“We are thrilled to be joining together Grifco and Ophir PR to help our business evolve to the next level,” says founder of the two agencies, Claire Griffin. “Combining the expertise of our two teams brings clients even greater knowledge, resources, partnership opportunities and experience in the luxury travel and lifestyle sector.”
The brand merger sees a company restructure that includes some exciting team promotions.
Former Associate Directors Alexandra Delf and Flora Beaumont will take the reins of the day-to-day running of MMGY Grifco as its new Managing Directors.
As ‘Managing Director, EVP’ Alexandra will now lead the organisation’s client and media relations efforts. Formerly Associate Director of Ophir PR, Alexandra has a wealth of international experience and a proven track record of launching and building global luxury travel brands. With expertise throughout both traditional and social media, Alexandra has been an industry voice at travel panels and conferences in the UK and beyond.
As ‘Managing Director, Operations’ Flora Beaumont will oversee financial management, growth, client strategy and team management. Flora was formerly Associate Director of Grifco PR and has spearheaded impressive company growth over the past five years. Flora has launched many of the world’s finest hotels and travel brands and directed strategy and comms for the industry’s biggest players including Hilton’s luxury brands, Plaza Premium Group and Wyndham Hotels & Resorts.
Claire Griffin, who founded Grifco and Ophir PR nearly two decades ago, will remain an integral part of the Grifco business and assist in broader parent company initiatives as Partner, MMGY Global. Claire will continue to provide strategic guidance and thought leadership for both clients and the industry at large in the luxury travel and lifestyle sector.
“This merger of two MMGY Global brands represents an evolution to our approach in providing dedicated service to luxury and lifestyle brands in Europe, and we are delighted to have two natural leaders in Alexandra Delf and Flora Beaumont at the helm,” says Craig Compagnone, COO for MMGY Global. “Working in tandem with an industry leader like Claire Griffin, we believe Alexandra, Flora and the entire MMGY Grifco team will be implicit in supporting our clients in recovery and future growth following such a difficult year in the travel sector."
About MMGY Grifco
MMGY Grifco is a leading public relations firm specialising in international luxury travel and lifestyle PR with more than 18 years of experience. It is a creative, boutique, PR company which nurtures the needs of its travel, spa and beauty clients. Grifco PR team of leading luxury travel, spa and property PR experts work very closely with clients, tailoring each campaign. As part of the MMGY Global family, Grifco provides holistic and fully integrated PR solutions. www.grifcopr.com.
About MMGY Global
With more than 38 years of experience, MMGY Global is the world’s leading integrated global marketing firm specializing in the travel, hospitality and entertainment industries. With nine operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the global travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit www.mmgyglobal.com.